If you’re wondering how fast you’ll be able to make brule-busting breakthroughs and see the benefits of this in your life, here’s the simple truth: You can’t “make” your life churn out or deliver a dream on your regularly scheduled programming. 

One weakness of the coaching industry is that there’s not generally long-term support vibes. 

A lot of coaches in the industry focus on getting a group of people together to get them all to one specific result. In the Brule Breakers Club, it’s not about one specific shared result, but rather, ever-expanding individual results – created in tandem. 

You can’t just put a date on the calendar and consider it done, but what you CAN do to speed up your progress is commit to the process of BECOMING the person who would have that dream life – embodying and intentionally constructing the YOU you will be without all those blind spots hiding in the shadows, and without all those limiting beliefs you currently accept as (or at least act as if they are) true, AND without those obstacles that you keep repeatedly stubbing your toe on!

Let’s turn the page on survival mode and start the next chapter: “thrival” mode. 🙂

Rather than continue to let brules hold you back, let’s make the unseen visible so that you can shift it. (While making such changes may make you feel a bit uncomfortable at first, it’s also what supports your desired outcomes, personal empowerment, growth and transformation.) It’s what enables you to make – and maintain – positive changes so that you THRIVE!

Being “in the room” for deconstruction of the countless brules that hold you back creates its own results. Over time, results get amplified, compounded, and accelerated.

Brule Breakers Club members are an eclectic bunch. It’s for the entrepreneur who’s juggling priorities. It’s for the mom who is trying to find balance. It’s for the overworked employee. It’s for the aspiring artist. It’s for those who are moving through a time of loss, hardship, or reinvention. It’s for the person who feels like they’re in a rut and in need of clarity about their direction in life. It’s for you if you aspire to THRIVE, if you want to take better care of yourself but perhaps feel caught in a game of self-care Whack-a-Mole or in an endless loop of “adulting.” The Brule Breakers Club is where you come when you want the kind of support that helps you grow while feeling deeply nourished and truly alive.

Let’s be honest – even high-functioning, seem-to-have-it-all folks are exhausted, deep in their bones. Functioning in our world involves some heavy lifting and we – both as individuals and as a collective – need deep, nourishing, brule-breaking levels of self-care, self-awareness, and self-reflection, in order to flip the script on how we get to live, be, feel, create, and change.

The Brule Breakers Club provides not only a community of support, but a revolutionary antidote, The Deconstruction Method™. This proprietary method presents the psychology of change through a user-friendly approach to spot and transmute the “brules” for greater happiness, improved wellbeing, and deepened self-mastery – without added strife or unnecessary struggle. 

Joining will be like finding a set of keys you didn’t know to look for, but that now empowers and inspires you to unlock doors you weren’t sure how to open.

Because breaking even ONE brule can change the trajectory of your entire life. (full stop)

Brule breaking sparks powerful positive domino effects! Similar to how in retirement investing there’s compound interest, brule breaking too creates compounding results.

Let’s say, for example, that after years of debating a move from your hometown, you feel ready to escape. That although you feel a lot of pressure from others to stay, you feel confined and constrained, like it’s sucking life out of you, stunting your growth. So, you decide to take action, finally breaking the “Root Where You Are Planted” brule (chapter 12 in The Brules of Life). You move to a thriving city where new opportunities are everywhere. Or maybe you take off and travel the world. Along the way, you meet your dream partner, and you find your dream job, and make wonderful new friends. You pursue your passions and hobbies, your mental and physical health improves, you look better, you feel better, you stand taller, and before you know it, you have elevated the quality of your entire life!

Those are some big life-changing outcomes! All sparked by doing what it took to break ONE brule. See what I mean?

In The Brule Breakers Club we challenge assumptions, break unhelpful habits, rethink false logic, untwine conflated ideas, and celebrate breakthroughs … shining a great big light on a multitude of dream-inhibiting, self-care stunting brules so that you THRIVE. And, again, just ONE can powerfully impact every part of your life! You could seriously be one shift/one decision/one brule-busting breakthrough away from everything you want. 

Consider what this could mean for you and the compounding impact this can have on the future you are creating and then ask yourself: Would investing LESS THAN $100 be a worthwhile investment? Breaking even just ONE BRULE could have tremendous positive effects on absolutely every area of your life. Is that worth it? Hell yes!    

Glad you asked! 

The Deconstruction Method™ is my 3-part method for shining a light on and challenging conventional default modes and then implementing change so you have breakthroughs in your thinking and gain the tools and support needed to build new thought patterns (a.k.a. beliefs) and behavior patterns (a.k.a. habits).

To understand what I mean by “deconstruct” you must first understand that if something can be constructed, it can be deconstructed. This isn’t just true for Ikea furniture. 😉 It’s true for ideas, beliefs, social norms, even identity. All are constantly being constructed – and deconstructed.

Like, say, you fall short on a goal that you set. Despite the progress you made, you didn’t meet your goal and you are feeling really frustrated with yourself. You look around the room and see every in-process project and half-done task, even the water bottle on your desk that you only drank half of despite intending to drink it all. Exasperated, you put your head in your hands and tell yourself, “ugh, I’m constantly failing. Everything I do I fail at. I should stop setting goals because I always fail at them.” 

See? Brule constructed.

Deconstruction too is always happening. Ideas and norms are challenged and deconstructed and rewritten all the time. BUT – most people aren’t conscious about their PARTICIPATION in it. Really think about that for a moment.

During the pandemic, for example, social norms about how we work, and where we work, changed – seemingly overnight. Remote work became a new norm for many. Companies quickly organized to adapt to the circumstances. Gyms closed and people exercised at home, etc. Now, many companies are trending towards a return to the office. Others aren’t. After seeing its deconstruction and getting a taste of remote work and the benefits of no longer having to commute five days a week, some don’t want to participate in the old ways as they’ve done before. And some of us, like me, long ago embraced remote work, designing a career around having the freedom to work from anywhere and be location-independent.    

By taking an active role in deconstructing the brules of life, and our world, you can choose to design your life to have the experiences you actually want.

To be clear, when I say “deconstruct”, I don’t mean “destroy.” (To get quantum physics on you for a moment, matter can’t be destroyed. It simply changes form. Think: water, ice, snow, steam, vapor…)

Like things, “brules” CAN be deconstructed, but they can’t be destroyed. When deconstructed, the “brule” will still exist. BUT, its existence need not continue to limit you – at least if I have anything to say about it! Brules are built into our world, but they need not continue to be something you adopt, embody, believe, perpetuate, or live from. 

When you deconstruct a brule, you don’t destroy it, you create a new relationship with it. 

The Deconstruction Method™ can be applied to ANY brule. It brings the psychology of change to life in accessible and empowering ways and helps you unlock the door to a new kind of freedom. My mission is to demystify applied psychology, revolutionize and optimize the human experience, and empower you to create the life you think you cannot have.

The Brule Breakers Club is a unique opportunity to actively and intentionally participate in discerning and deconstructing those areas where brules have been holding you back so you can finally breakthrough the default patterns and experience more empowerment, peace, pleasure, and expansive possibilities in your life, your work, your health, your joy, your wellbeing.

What makes this program different is the fact that we are breaking brules. Rather than just telling you to work harder or giving you a cookie-cutter formula to follow, this program helps you actually spot and deconstruct the brules that’ve been holding you back. It’s a space where blind spots get revealed, where you build the habits and practice the skills needed so that you can successfully make significant changes in your life and move swiftly towards your dream life – now. This incredible program provides a refreshingly unconventional approach and gives you the support you need to bring the psychology of change to life in your life, so that you don’t just survive – you thrive!

Well, since you asked, here’s my crystal ball prediction. 

While having doubts and questions is absolutely 100% normal, I’ve met people – clients even – who question and question and question whether something will work for them. Sometimes they even fight to convince me that they can’t realize their dreams, that they can’t move the blocks, and that things just won’t work for them. This belief that they can’t is what I call “the brain behind the brules.” When it comes to applied psychology, behavior modification and belief modification must go hand in hand because one without the other simply doesn’t work and isn’t sustainable. A willing mindset is key. 

So, if you are someone who holds tight to “this WON’T work for me” rather than opening up to the possibility that it will, and if you’re someone who prefers to dig your heels in and insist that you “can’t,” steadfast in the belief that you can’t change your beliefs or behaviors… this might not be the Club for you. 

If, on the other hand, rather than dig your heels in and hold tight to the belief that you can’t…

…you are willing to doubt your doubt, recognize that you are a living, breathing, evolving being, and celebrate that embracing this means embracing expanding possibilities and untapped potential…

…and you’re someone who understands that getting results isn’t about what you know, it’s about what you IMPLEMENT and practice…

Then, heck yeah! You are likely to get an enormous amount of value from your membership. 

Ohmygosh, so much. One consistent source of delight for me is at book signings, when, within minutes – sometimes seconds – of learning what the term “brule” means, people use it in a sentence. This delights me to no end! While using a slang word requires an educational component to my marketing, I dare to be different. I love empowering people with a fun new way to express what we all understand is ubiquitous, yet difficult to pinpoint and name – until now.

Experience has taught me that people are quick to understand how “brules” (a.k.a. bullshit rules) become embodied beliefs and cause blind spots. Once this is clear, they’re eager to remove the psychological and behavioral blind spots that impede and prevent them from thriving. People understand that breaking even one single brule and gaining even one single fundamental truth can significantly change their life. 

Rather than continue having brules undermine your happiness and make wellbeing harder to achieve, let me help you see what you aren’t fully cognizant of. I do this with no-BS humor, love, and direction. Through your participation in The Brule Breakers Club, you’ll experience my unique approach to the psychology of happiness and my personal commitment to provide YOU with a revolutionary antidote that creates countless “oh, there I am!” exhales, ah-has, and breakthroughs. 

Brules are sneaky bastards.

Your life is alive and in motion, its own in-flux system. You are in relationship with other systems – other living, breathing beings and social and societal constructs – that also are in flux and alive with motion, direction, desires, and brules. 

This is why anyone who tells you (or sells you) on one formula or path is either foolish enough to believe that or isn’t telling you the truth.

In The Brule Breakers Club, we tell the truth and focus on what is in your control. You are not in control of all the pieces and all the relationships and you can’t “make” other people or systems respond like you wish they would, when you wish they would. But you 100% CAN show up for yourself in ways that are self-trusting, self-affirming, congruent, and powerfully aligned with who you are here to BE. When you do THAT, new paths are found, and you learn who you are and what you’re capable of.

Prior to becoming an entrepreneur 20+ years ago, my work experience included being an integral part of behavior modification and wellness initiatives, both as part of an Ivy League addiction-treatment research team and on behalf of psychiatric populations in an in-patient hospital. I have since served hundreds of individual clients, and thousands through group presentations, and have honed the skills, strategies, and tools to help people effectively design and create a life that reflects and expresses their unique dreams and goals.

In short, with decades of professional experience, a Masters degree in Holistic Leadership, a BA in Psychology, coach training certification, plus a NASM certified personal trainer, and hundreds of client success stories in my wake, I don’t just want to help, I know how to help.

You don’t need to have studied complex behavioral and psychological concepts for years or have degrees in behavioral psychology to learn from someone who does … so long as that person (ahem, me) keeps it REAL and breaks things into simple, relatable, straight-talking micro-steps that make your life better.

That’s what I’m committed to.

If you want to accelerate self-mastery and leap over obstacles, the right support is key. It’s the secret in the sauce if you want to make your dreams REAL.

And, psst… why not me? 😉

Reading a book and implementing what you read are two very different things. This is PARTICULARLY true when it comes to brule-breaking! Italian programmer, Alberto Brandolini explained it best: “The amount of energy needed to refute bullshit is an order of magnitude bigger than to produce it.” He called it The Bullshit Asymmetry Principle, emphasizing the difficulty and effort required to debunk falsities and nonsense.

In The Brule Breakers Club we go far beyond the pages. I help you make this material real in your LIFE.

Having ongoing author-led support and applied psychology coaching, guidance, and community to help you personalize the implementation and action of doing what it takes to make those changes REAL is what reaps the inevitable benefits.

The Brule Breakers Club is the difference between consistently showing up for what you want, and endlessly ruminating about what you want. It’s the difference between receiving it, and never getting it out of your head and into your life.

Club membership is the difference between finally seeing your blind spots and continuing to struggle to make a change. It’s the difference between having breakthroughs you celebrate, or having fear and resistance run the show. It’s the difference between achieving your dreams and always wondering what could have been. It’s the difference between the cumulative impacts of self-neglect and the compounding benefits of self-care. It’s the difference between momentum and celebration, and stagnation and frustration.

In The Brule Breakers Club, you will awaken to a new kind of freedom. 

AND – with more Brules books planned for the Book of Brules series (in which I will be deconstructing a total of 60 brules!), as a Brule Breakers Club membership BONUS, you will have a behind-the-scenes front row seat to my writing and publishing process. Not only will you have a sneak peek at the Table of Contents for future books, you’ll also have access to complete pre-release CHAPTERS and discussions! 

One way to think about The Brule Breakers Club is as a gym for your mind, a speakeasy for the exploration and expansion of your self-concept, and a tune-up station to grease your wheels. It’s an adjustment pit-stop for your brain, a place to check under the hood of your attitude and put the truth of your perspective to the test while fueling expansion beyond the limits you came in with.

Subversive in the best of ways, it’s a members-only “room” that when you go in you always feel better for it. A creative place where incremental influences and cumulative benefits take shape in your life and where support is on hand to help you build further and step into being that much more YOU in the world. 

By the way, encouraging a friend or partner to become a member too is a terrific idea – for you and for them.

Despite a solid sense of your own psychology and despite a high degree of self-awareness, it is NORMAL to struggle with how to translate all of that well-informed self-knowing into dream-propelling action and RESULTS.

In fact, the better you know yourself, the more frustrating it can be! The Brule Breakers Club helps with those areas where you can’t seem to figure out how to IMPLEMENT the changes you desire. What’s often missing are specific tools, strategies, and specialized support: things you don’t know and, more often than not, don’t know that you don’t know.

YOU are the foundation of all that you build and create in your life. This can be both empowering and daunting.

If you have blind spots, your life has blind spots. Personal limits become life limits.

To achieve self-care, self-mastery, self-actualization, self-awareness, self-compassion, etc… the central core that must be KNOWN is the Self. 

So, know thyself. Absolutely.

AND get support. Because when you add the right support to a foundation of self-knowing, your life blossoms and the realization of your dreams accelerate!   

Now, juuuuust in case you’re thinking, “Tara, I don’t think I know myself well enough to join”… know this: Brules are likely a big part of WHY you don’t feel like you know yourself. Whether you’ve had a recent shift in self-concept that’s thrown you for a loop, or you’ve never felt quite secure in yourself, or you are actively in a process of (re)discovery… brule breaking powerfully supports this by revealing and un-inhibiting the truth of who you are, without brules in your way.

To be clear, in either scenario, I don’t doubt that you can figure it out and find a way by yourself… but I also would bet that it’ll be FAR more difficult, far less fun, and a FAR SLOWER process than it needs to be before you successfully implement and integrate that which requires MORE than self-knowing.

A hard truth, especially for those who’ve read countless self-help books and who’ve done their share of personal development: Shifts in habits, objective new perspectives, spotting blind spots, recognizing logical fallacies, flawed assumptions, misconceptions, and decisions that may unconsciously be inhibiting your desired results … rarely come to light by looking WITHIN.

This need not be a source of shame. THIS IS NOT A FAULT OR JUDGMENT. It’s a human condition. (read: entirely f^cking normal!) 

Since habitual patterns don’t change overnight, The Brule Breakers Club is designed so that you have the time and support you need to implement those changes and create a new normal.  

You are always welcome to apply for 1:1 Tara’tory anytime, but joining as a Power Move Bundle member from the start is a great high-value, budget-friendly option. To learn more and explore what will serve you best, please reach out to me directly (via email or Messenger) so we can customize based on your needs. 

A good barometer for determining if you’re ready for The Brule Breakers Club, is to honestly answer these questions:

• Does the status quo feel exasperating? Does nonconformity feel lonely sometimes? If parts of yourself feel toned down or hidden and – though it may feel necessary in some social circles, it doesn’t feel good – let me give you a warm welcome to this special club.

• Does knowing how to walk alone no longer feel emboldening or like a source of pride? This is a good sign that The Brule Breakers Club will be a fit for you.  Unleash your unabashed self in your quest for meaning, impact, self-mastery, and self-expression.

• Does rebellion for the sake of rebellion feel juvenile, and you’re able to spot the difference in an instant? If you’re really not interested in spending your energy where it doesn’t actually enhance your life, but you ARE willing to show up fully where and when it does … this, too, is a good sign that The Brule Breakers Club is a fit for you. 

Brule Breaking is about so much MORE than nonconformity, rebellion, or critique. It’s about conscious becoming and empowered living. If this speaks to you, your seat awaits. 

You will be shown exactly where to start. The curriculum is broken into “Chapters” and “Quests.” For each chapter there are specific quests, bite-sized action steps to take as you move through the material. I’m not here to add to your overwhelm with lots of unnecessary information. In The Brule Breakers Club, we dismantle old “norms” and create welcomed pattern interruptions. You’ll learn how to sort out the time-sucks and navigate beyond success saboteurs, putting you in the driver’s seat of your best life – pronto. Joining is an investment that is going to save you time, money, energy, struggle, and tiresome spaghetti-at-the-wall experiments. And since habitual patterns don’t change overnight, support is here as you implement changes and create a new normal. The sooner you start, the sooner you’ll reap the results. (While I know it can feel like a very real obstacle, “I don’t have enough time” is actually part of the programming that may be slowing you down.) When you stop playing smaller than you are and focus on the right hard things, you thrive. You find time and energy you didn’t know you had, you make and maintain positive changes, you deepen your self-mastery, you elevate your happiness, you enjoy the journey, and today becomes your “someday.” 

The Brule Breakers Club is NOT a rule-free space where anyone can pop in with their beliefs about unrelated topics, like the right way to load a dishwasher, or their stance on a woman’s right to choose, or the “right” religion. Nope. The brules we explore and deconstruct in The Brule Breakers Club are exclusively focused on the brules outlined in my book, The Brules of Life: 15 Bullshit Rules to Break for a No-Vacation-Needed Life + the brules I’ll be sharing in my next book, and future books. Members receive not only the Table of Contents for my future books, but also pre-release chapters, with discussion and coaching around them. 

These policies and practices are not brules and they are not negotiable. They are carefully crafted agreements that support our group intentions and its members. On behalf of The Brule Breakers Club container, culture, mission, and objectives, these policies will be decisively enforced, not because we dislike you or believe you are a terrible person if you have beliefs about topics outside of our focus, but because this is what supports the values, goals, mission and purpose of this group.

While The Brules of Life and The Brules of Life Companion Workbook are not included, they are available worldwide for purchase on Amazon, in Kindle and in print. While encouraged that you also grab copies of my books, in truth, you don’t need to read my books to benefit from your membership. And, with more Brules books planned for the Book of Brules series, as a membership BONUS, what is included is a sneak peek of the Table of Contents for future books and access to pre-release chapters as I write them.  

In brule breaking fashion, I’ve designed this program to ensure that you can connect to all the program material and support, no matter what your schedule. You will receive access to all curriculum pieces, all the trainings, worksheets, and quests, and e-coaching support where you can ask any questions and promptly receive the answers and coaching you need. 

This is an all-inclusive program and there are no refunds if you choose to withdraw. Tara Sage, Inc. is committed to privacy and will not sell, rent or give your name, address, or other personal information to anyone. For more on my policies, click here. 

Please email tara@tarasagecoaching.com  Thank you!