The Brule Breakers Spotlight
I’ve heard some really cool stories this week and I want to share a couple of them with you.
After I put out a call asking for stories about a time when you broke a “brule,” where you didn’t settle for status quo, or do what others expected, or where you blazed your own trail, colored outside the lines, challenged conventions… several people responded.
I want to highlight a few, because what these stories demonstrate so well are some of the primary categories and areas of influence that “brules” tend to find their way into.
From self-care to systemic, and from business to culture.
Brules are insidious and they find their way into so many areas of our lives.
Here’s a quick example of each:
I received this story from a dancer: When she was pregnant, she was dancing with the community college ballet company. Others told her to stop dancing, even suggesting that a previous miscarriage she’d had was caused by her dancing, that she’d have to stop dancing after the baby was born anyway because being a mom would take up all her time, so she might as well stop now. She said no. She said, “I am bringing him into my world, not him bringing me into his.” And that’s exactly what she did. She danced until the end of the first week of her ninth month, and brought her son with her everywhere, including the dance studio. Now, decades later, she is still dancing.
Breaking self-care brules takes a strong sense of self and an unwillingness to abandon your own clarity, even when others don’t condone it.
I heard from a woman who shared stories of struggle, battling against systemic brules and the patriarchy. Everything from fighting injustice caused by a big corporate company, to navigating the court system to get child support. She also shared experiences she’s had when bucking social norms about what a woman should and shouldn’t do or be.
Breaking systemic brules is not easy. A ton of endurance and perseverance is required – even for small wins.
Another story I received was from a business owner who shared having made a pivotal decision to change the entire structure of her business, despite the business’ success. She was making good money. It was steady and predictable and paid her bills, but she was frustrated by the work, daily. She’d achieved “success” on paper, but at what cost? It was weighing heavy on her and she made the brave and hard decision to let those clients go and restructure how she worked and who she worked with. She broke the often unspoken “brule” that when you build something, you have to stick with it. That if you build a sound business, you should continue it. That it is not only not financially wise, but utterly irresponsible to make sweeping changes or to quit on what’s working. But, that’s exactly what she did. She created a totally new business, blazing a brand new trail to do the work she loves and continues to do to this day.
Entrepreneurship is the epitome of brule breaking because there’s no map when you’re blazing your own trail. It takes enormous commitment, a deep belief in your vision, and a strong sense of service to create success that is not only financially viable and sustaining, but also fulfilling. (Ask me how I know.)
Here, I’m going to get on my soap box for a moment and share an example of my own. As an author, this is an issue that hits home for me. I personally think the book bans that are happening in our world are a modern-day form of prohibition. (prohibooktion? 😜) And, like prohibition, it won’t work. To help join the cause to ensure this, I stand in solidarity with writers and readers everywhere. As an expression of this commitment, for every new member who joins The Brule Breakers Club, I’ve decided that my company will donate 3% of every registration to PEN America, a non-profit working to ensure that people everywhere have the freedom to create literature, convey information and ideas, express their view, and access the views, ideas, and literatures of others. I am proud to support the PEN America mission while also supporting my beloved clients to thrive, break the brules, and realize your grandest visions for your next chapter.
Movements are born through subversive acts of breaking cultural brules. In this realm, there is power in numbers.
In closing, brule breaking is about doing the things that you really want, and stepping up to the plate to claim and create what is yours, standing up for the things you believe in, without playing into the limits of society, or what someone else says you “should” do.
It’s about trusting the inner knowing that there’s something more for you, and then finding a way to make that happen.
It has been so inspiring hearing these stories all week.
Now, as we head into the holidaze, er, I mean, the holidays… from my heart to yours, I hope yours is full of love and joy and light.
I hope you savor and enjoy all the wonderful traditions that feel great to you and that you do not hesitate to make new traditions where old ones don’t fit the bill anymore. (Holiday brules can be just as sneaky as the rest!)
If you are someone who is ready to break some brules, see your blind spots, and create the life you dream of, and you know you’re ready for something more, and you don’t want to feel limited and you don’t want to feel obligated… then stay tuned and be on the lookout for invitations from me in your inbox in the coming weeks.
I am so excited about all I’ll be sharing about The Brule Breakers Club and how you can join me in the new year.
With so much love,