Will Brule Breakers Club work for me? 

Will Brule Breakers Club work for me? 

Will Brule Breakers Club work for me? 

“I’ve seen your stuff about Brule Breakers Club. Will this actually work for me?”

I get it. You’ve tried other things before, as we talked about in this message. And of course there’s the question of “do I have enough time for this, I’ve got responsibilities,” and maybe you’re concerned about what making changes will mean for you.

Again, I get it. 

But here’s the thing. 

If you:

  • Have a dream or goal that you really want to achieve, but haven’t yet
  • Feel restless and like there’s got to be more to life than this
  • Are uninspired by status quo repetition and predictably  
  • Want to BE who you know, deep inside, that you can be  
  • Never want to regret NOT going for the dreams that live in your heart and that don’t, and won’t, go away
  • Feel isolated or tired of trying to figure all this out by yourself

Then, this program is for YOU and this truth-telling message is better than any fortune cookie. 🥠

Turning the page on Survival Mode and starting the next chapter – “Thrival” Mode – doesn’t happen automatically, for two reasons:

  1. It requires time and effort to learn new skills, establish new habits, and build new levels of understanding.
  2. In addition to your life being alive and in motion, its own in-flux system, you are also in relationship with other systems – other living, breathing beings and social and societal constructs – that also are in flux and alive with motion, direction, desires, and no shortage of brules. 🥴

This is why anyone who tells you (or sells you) on one formula or a guaranteed path is either foolish enough to believe that or isn’t telling you the truth.

If you are wondering if The Brule Breakers Club will work for you, here are my crystal ball predictions:

Let me preface this by saying, having doubts and questions is absolutely 100% normal.

This is not a problem.

Sometimes people – even my clients, on occasion – fight to convince me that they can’t realize their dreams, that they can’t move the blocks, and that things just won’t work for them. (This belief that they can’t is what I call “the brain behind the brules.”)

What becomes PROBLEMATIC is when, due to these totally normal doubts and questions, people sit on the fence forever … questioning and questioning and questioning whether something will “work for them.” 

Prediction #1:

It for sure won’t work with a fencepost under your rear! 🤓

When it comes to applied psychology, behavior modification and belief modification must go hand-in-hand because one without the other simply doesn’t work and isn’t sustainable. 

A willing mindset is key. So, if you are someone who holds tight to that fence and to “this WON’T work for me”… and refuse to open up to the possibility that it WILL … and if you are someone who prefers to dig your heels in and insist that you “can’t,” and you are steadfast in the belief that you can’t change your beliefs… then this might not be the Club for you. 

IF, on the other hand, rather than dig your heels in and hold tight to the belief that you can’t…

√ You are willing to doubt your doubt, recognize that you are a living, breathing, evolving being, and celebrate that embracing this means embracing expanding possibilities and untapped potential…

and

√ You are someone who understands that getting results isn’t about what you know, it’s about what you IMPLEMENT and practice…

Then, 

Prediction #2:

Heck yeah! You are likely to get an enormous amount of value from your membership

You can’t just put a date on the calendar and consider it done. But what you CAN do to speed up your progress is commit to the process of BECOMING the person who would have the life you want. By embodying and intentionally constructing the YOU you will be without all those blind spots hiding in the shadows, and without all those limiting beliefs you currently accept as (or at least act as if they are) true, AND without those obstacles that you keep repeatedly stubbing your toe on, the likelihood of your breakthroughs and your desired results increases exponentially!

Brules are sneaky bastards, and I’m here for you through ALL of it.

In The Brule Breakers Club, we’re going to tell the truth and focus on what is in your control. You are not in control of all the pieces and all the relationships and you can’t “make” other people or systems respond like you wish they would, when you wish they would. 

But – you 100% CAN show up for yourself in ways that are self-trusting, self-affirming, congruent, and powerfully aligned with who you are here to BE. When you do THAT, new paths are found, and you learn who you are and what you’re capable of.

Rather than continue to let brules hold you back, let’s make the unseen visible so that you can shift it. 

Prediction #3:

Making such changes may make you feel a bit uncomfortable at first, but it’s also what supports your desired outcomes, personal empowerment, growth and transformation. It’s what enables you to make – and maintain – positive changes so that you THRIVE!

☝️ This is why I highly recommend taking advantage of the annual membership option. (monthly membership is also available)

Come join us! Be “in the room” for deconstruction of the countless brules that hold you back.

To support The Brule Breakers Club container, culture, mission, objectives and purpose, the brules we explore and deconstruct inside The Brule Breakers Club are exclusively focused on the brules outlined in my book, The Brules of Life: 15 Bullshit Rules to Break for a No-Vacation-Needed Life + the 15 brules I’ll be sharing in my NEXT book, and future books. (That’ll be 60 brules in total! As a member, you will receive not only the Table of Contents for future books as they are outlined, but also pre-release chapters, with discussion and coaching around them.)

All of THIS, when shared within a community of support, is what predictably creates, amplifies and accelerates your results.

With so much love, 

Fortune-teller Tara  🔮

Applied Psychology Coach & author of The Brules of Life

P.S. Have questions? Curious to learn how brule breaking can help YOU? Reach out for a Personalized Brule Breaker Chat, a fun powerful 1:1 connection opportunity. You just have a few days left to join for the remaining bonuses!  

Reasons NOT to join The Brule Breakers Club 

Reasons NOT to join The Brule Breakers Club 

Reasons NOT to join The Brule Breakers Club 

I talk a lot about my work and The Brule Breakers Club and WHY it’s so awesome. 

So let me tell you why you’d be right NOT to join…

I realize it’s rather unconventional to write in depth about NOT joining my program.

So why do it? Because, The Brule Breakers Club is not for everyone. 

If you are debating whether or not you can afford to join (financially or otherwise), here are some considerations that I hope will help you decide:

  1. If you find yourself needing to choose between feeding yourself OR keeping a roof over your head, then joining The Brule Breakers Club may not make sense for you right now.
  2. If you feel desperate for immediate solutions and are in a place in your life where you don’t know what you’ll do if a major life-altering change doesn’t happen for you within the next 30 days, then joining The Brule Breakers Club may not make sense for you right now.

The first one needs no explanation. 

In terms of desperation or urgency around results, there’s going to be a lot of growth, but growth doesn’t happen overnight. Brules have been profoundly assimilated into your worldview and experience over decades of reinforcement and, because of this, they won’t just exit stage left in a hot second.

If neither of the above describe you or your circumstances and you wish to join, then I truly hope you will, EVEN IF making the $100 or so a month investment s-t-r-e-t-c-h-e-s you a little – be it financial, emotional, or both.

Because let’s be honest, investing in yourself – whether it’s a few dollars, or something with several zeros behind it, not to mention the TIME – can be a symbolic and emotional hurdle as much as it is a financial one. 

It can dredge up questions like…

  • Am I worth it?
  • I mean, do I really get to invest in not just striving, but thriving?
  • Should I really invest in myself now – as in, TODAY??

Ultimately, all of these are variations of the old “Who do you think you ARE?” question.

If you do decide to join us (again, with the understanding that those first two scenarios don’t apply to you), then know that you will be entering a space that is dedicated to supporting your best self, your self-actualization, and expanding possibilities for your life.

The Brule Breakers Club is also a space where “Who do you think you ARE?” is escorted out and replaced with the-same-words-but-a-very-different-question: 

“Who do YOU think you are?”

The emphasis in this question matters.

The first one – “Who do you think you ARE?” – is full of residual head-trash that you picked up somewhere along the way from people who haven’t yet sorted where or whether to discard this garbage, so they gave it to you.

In contrast, the second one – “Who do YOU think you are?” is a process of self-revelatory introspection and discovery, both about your current self-concept and your ever-evolving and expanding Self. 

Say the question aloud to yourself now: “Who do I think I am?” 

Feel that “damn! I am in charge” vibe? 😎

In The Brule Breakers Club, we delight in both the second version of the question and in the version of YOU that this question helps draw out of the shadows and into the light. 

All this to say … I want you to understand that inside The Brule Breakers Club, any and all versions of “I can’t afford it right now” are not supportive, or supported.

Lemme ‘splain.

We hold you as powerful. Period. 

And, to be clear – even if you find yourself in either of the two scenarios I describe at the top – we also hold YOU as powerful. 

Whatever your current circumstances are, while they may reflect what makes practical sense for you to prioritize right now, they do NOT reflect what is POSSIBLE for you. 

You are far more powerful than whatever the snapshot of your current experience of your current moment might be. To pretend that you aren’t would be a disservice, both to you and to the other members. 

Every time you speak, share, or believe that you “can’t afford it,” you radiate disempowered energy and this perpetuates feelings of limitation, scarcity, and not-enough-ness. This isn’t beneficial. Just as spending your last dollar on a life coaching program wouldn’t be beneficial if it means not having enough food to eat.  

If, barring these circumstances, you truly would love to join, then find a way to join!

And, if you don’t truly want to join, that’s ok too.

You can decline without self-limiting statements that reinforce and only root you that much more deeply in the belief that you are powerless or that you don’t have options.

You are not powerless. 

And you have options. 

And those options include what you choose to prioritize.

This very message is just a sampling of the level of thought work and personal transformation that you’ll be supported through in The Brule Breakers Club. And with registration currently set at what adds up to the cost of a cup of coffee a day, it is an absolute bargain.

Click here to join!

Big love, 

Applied Psychology Coach & author of The Brules of Life

PS – The sooner you join the sooner you can get oriented to the Tara’tory. 😜 If you think this might be for you but you’re not sure or have questions, reach out right away for a Personalized Brule Breaker Chat, a fun powerful 1:1 connection opportunity so you can experience and learn more about how brule breaking can help YOU.  

THIS sucked

THIS sucked

On a good day, I felt restless. On a bad day, I felt like a caged animal.

Exasperated, I came home from work to my dark, musty, basement apartment – a glaring reminder that I was not just figuratively, but literally, underground. Drowning in student loan debt, I rarely answered my phone because collection agencies were calling me daily. Trying to find my way in the world wasn’t easy. Emotional and practical baggage of difficult family dynamics and estrangement seemed to be hitting me all at once. I felt like a victim of circumstances, dealt an unfortunate hand, profoundly alone in my struggles.

The job I begrudgingly got at an Ivy League university to establish some stability, looked good on paper, but my soul was dying, a little more every day. The last hour or so of each day was especially hard. Often finishing my work early, I’d sit at my desk waiting for the clock on the wall to say 5:00 so I could leave. I absolutely hated that.

Things were done in inefficient ways for no reason other than it’s the way they’d always done it. This felt archaic to me, but rethinking conventions wasn’t welcomed or encouraged. And the starched button-down shirt I wore, because I thought I should, felt like a straight-jacket, a costume that belonged to someone else – but not me. It all felt like an insult to my personal integrity, pride, and instinct for innovation.

I knew I couldn’t stay.

While going through the motions on all the things I thought I was supposed to do, I was losing myself. On autopilot, I’d drive to work, or the grocery store, or the gym (when I could get myself to go) feeling more and more disconnected from who I was. I wasn’t challenged, or inspired. I felt contained, micro-managed, and caught in status quo games that I didn’t want to play.

Truly, I felt like I was drowning, and I knew no one was coming to save me.

Underneath my restlessness and frustration, was a growing sense that I was meant for MORE, that this couldn’t possibly be all I was meant to do, be, or have.

I knew I needed to take the reins and reshape my life, to reshape my reality, to figure out how to not live in a basement apartment forever, to create a life that was my own, that reflected the truth of who I was.

It was from that dark, musty basement apartment that I gazed out that teeny-tiny window with a view of the sidewalk and the tires of cars passing by … and I’d dream.

I dreamed of having the freedom to travel when and where I please. Longing to work from anywhere, I dreamed of having my own location-independent company. I dreamed of a home with lots of natural light. Knowing I had books within me, I dreamed of becoming a bestselling author. I dreamed of wealth on my own terms. I dreamed of finding love. And I dreamed of having time and energy for creativity and play. I dreamed of making a positive impact, serving others in meaningful ways that made their life better. I dreamed of being myself without boundaries.

The voice of my soul, and seeds of my own self-actualization, were surfacing.

There was a huge difference between the caged, soul-crushing, autopilot life I felt constrained and uninspired by, and my dreams. 

The problem was I couldn’t figure out HOW and where to find a bridge between the two.

A few things were missing, and when I finally figured those out, everything changed. Quickly.

What was MISSING was…

  • Self-trust
  • Belief that my dreams were possible – that dreams were not just for other people, but for me
  • A way to see and transform my blind spots and expand my thinking

I needed to step up for myself, rather than waiting around for things to change, or others to approve. I needed to go from complaining about what my life currently was, to becoming the person that COULD and WOULD move out of it.

What I needed to LEARN was …

  • How to manage my energy
  • What to do with fear
  • How to navigate naysayers

I needed the skills and support to take the REINS on my life, to listen to my heart, and really take ownership of the life I dreamed and envisioned for myself. I needed to get out of my head, stop fear from running the show, and shift my focus from all the seeming limits of my current circumstances to finding strategies and ways forward that I couldn’t yet see but chose to believe were there to be found.

What I needed to DO was …

  • Get the right support
  • Take brave consistent action
  • Show up fully for what I was saying I wanted

I needed support from someone who’d been there. I needed perspective OUTSIDE what I’d already tried, a shift out of what had created the life I had, and into creating the totally different life I wanted.

So, I got support. And I changed my thinking. And I became a different version of me.

Spoiler alert: It worked.

Not only have I achieved my “impossible” dreams and the freedom I so craved, I have built a business and a profoundly fulfilling, decades-long career around helping others rethink conventions, chart their own course, live their dreams, rediscover themselves, and realize what’s possible.

I help you create the life you think you cannot have. 

Your dreams, like mine, are fuel on your path to self-actualization.

The first step along the way to THAT life? Want the key to reclaiming what’s missing, to create everything you want for yourself, to finally make that change? >> The Only Skill You Ever Need

Big love,

                                                                                                                                     .
Tara Sage

PS – You know what doesn’t suck? I’m in San Francisco this week to attend a women’s leadership conference where my company is a sponsor and where my book is featured in the swag bag given to every attendee. 😊 Proof that dreams come true.

Ready for that dream life of yours? Grab my totally free and totally updated Only Skill You Ever Need guide and bonus chapter. It goes through exactly how to KNOW what you want, GET what you want, where to start, and how to face the uncertainty along that climb from where you are now to the life of your dreams.

 

Why I don’t call myself a business coach

Why I don’t call myself a business coach

I don’t call myself a Business Coach.

Even though I’ve been running my own company for nearly 20 years.

And even though I’ve coached numerous clients to create and build their businesses. 

Like Martha, who, when we first connected, felt she’d “already done the inner work to move beyond fear” and that “all she needed was nuts and bolts business development advice.” I helped Martha identify subtle beliefs that were holding her back from thinking bigger. We then rebranded the various aspects of her business into one unified message and expanded her product offerings. The result: In addition to feeling more confident as a business owner, fulfilled and aligned with her sense of purpose, Martha reported: “In my first year with Tara as my coach, my sales revenues increased by 117%. As of this writing, now in my second round of coaching with Tara, my first quarter revenues alone (during my quiet time of year) are up 46% over last year. Thanks to Tara, I’ve created a business that is unique to me and I have not had to compromise!“ 

^ From this testimonial alone, I could call myself a business coach.  

When someone is struggling in their business, it is completely understandable for them to think that a better social media marketer, or strategist, or new business coach is what is needed.

But – what my clients have found is that the real difference comes from a shift within THEM.

Another client, Cathie, dreamed of being a consultant for nonprofits, but she wasn’t clear on how to earn what she needed and attract the right clients while also maintaining the kind of work:life:family balance she wanted. Cathie and I mapped out her unique service process, packages, and plan (the 3 P’s) to create $240k in revenue, serving in a way that aligned with her “Big WHY” – all with just 7 client organizations and 4-day work weeks.

BUT – before any of this awesomeness was possible, her WHY needed to be clarified, she needed to learn how to manage her energy differently, and (perhaps most important of all) she had to self-identify as having what it takes to BE a successful business owner!

Her words: “Through Tara’s wise and focused support I have more energy than I’ve ever had, a clear plan to grow my business, more time to pursue a life outside of work, and I’ve learned to ask for and RECEIVE powerful support from other people. … Every day I wake up and am thrilled to be doing what I love! And I know there is so much MORE to come!”

Then there’s Friderike, who was able to double her income and generate her best revenue year ever! And, she added, “I didn’t kill myself in the process and had fun with it.” 

✴ Despite all of this AND the fact that people tend to be far more willing to pay top dollar for business coaching than life coaching, I still don’t call myself a Business Coach. ✴

Here’s WHY:

Because experience has taught me that you really can’t separate life coaching from business coaching, ESPECIALLY if the ultimate goal is a fulfilling and satisfying life.

And that’s certainly my goal for my clients. No matter who I’m coaching. 

But – in order for that to happen, life and business MUST work together. 

Yes, we strategize. Of course we strategize! Yes, we adapt and customize business models. And we most certainly create plans, test new approaches, and map out action steps – all to help ensure desired outcomes. 

But even more than THAT …  it’s the internal shifts, personal shifts in how you think, prioritize, and choose to spend your time and energy. This is what makes everything better, easier, bigger, and more powerful.

Businesses benefit from life coaching because business owners (like Martha, Cathie, Friderike, and numerous others), benefit from life coaching. 

Just as non-business owners benefit from life coaching.

When ‘the Business of Life’ thrives, YOU thrive.

Having the support of a skilled coach who knows how to create transformation within your personal psychology and help you live a fulfilling, impactful, joyful life creates a ripple effect, beneficial to every area of your LIFE – from your relationships, to your health, to your business, or whatever career path you may choose.  

Like Melissa, who shared that before connecting with me she’d “spent the majority of life doing things for all the wrong reasons.” Though she very much wanted success, she wasn’t sure where or how to focus her energy. Together, we uncovered a belief she had that was holding her back: that success was hard and that it meant sacrifice – none of which (understandably!) was how Melissa wanted to live. 

Upon realizing that her dream is not one particular passion but, rather, a passion for how she wanted to live (free to decide her own schedule, with autonomy and plenty of time for not just work, but for herself, her friends and her family) it became clear that real estate encompassed all the things she wanted out of a career, while also allowing her the freedom to live life the way she’d dreamed she could. In Melissa’s first year as a real estate agent, she made over $2.5 million in sales! And, to quote her, “the really amazing thing is … it felt effortless and FUN.” 

Having this kind of support on your side is invaluable and goes way beyond business!

Bottom line: None of this is unique to business owners. Whatever you’re up to, coaching together can help!

I am a coach who’s not afraid to ask the hard questions. I’m a coach who has an astutely attuned ear. I don’t let you stay on the track of old thought patterns and behavior patterns that aren’t serving you. Together, we stop, look at it, shine a light on it, name it, deconstruct it, and then implement new strategies and build new habits in those areas where a break in the old pattern is going to support you far better. (a.k.a. brule breaking)

It’s who I am. I see what goes unnoticed by most. As I learn your personal psychology, and I learn what your go-to behaviors are, and I see the default path that your thoughts and beliefs tend to follow over and over and over again, and I pinpoint the assumptions you make over and over again … opportunities for the applied psychology of change abound! 

That’s the fun part. 😊

Yes, your business may grow in the process. But that’s not ever going to be the primary measure of your success – or, frankly, mine. 

There’s one more piece to what really makes private coaching such a powerful combination: LOVE. I adore my clients. It’s why I don’t stand for them standing for their own BS. It’s why I lovingly help them see that. It’s why pattern interruption strategies are a must when what’s been happening isn’t serving. 

And, lastly, I believe it’s why my clients trust me to do the deep work. To tell me the truth, even when it’s hard or has shame attached to it. 

They know that I have their best interests at heart. They know I’m not here to judge them. In fact, in large part, what I do is help them understand how NORMAL what they are feeling shame about IS, and how wonderful it is that their bravery to share it anyway is already a break in the old pattern. 

With this shared understanding, and my decades of education, training, and tools for how to apply the psychology of change in a customized way, it then becomes easy to team up and help my clients effectively apply new practices and make new choices and see new possibilities that allow them to grow, to meet and exceed their goals, and make their dreams happen – business or otherwise. 

Are you next?

Go HERE to read the full testimonials of these clients and others, and, if you’d like, claim a complimentary Assessment Call so we can connect 1:1 and explore how I might serve YOU – and your professional goals and aspirations too. 😉

What I love about breakfast (besides the eating part)

What I love about breakfast (besides the eating part)

One key part of my mission is to turn complex behavioral and psychological concepts into suuuuuper accessible, user-friendly, easy-to-apply strategies that help you experience more joy and wellbeing in your life.

Because I love you and want you to thrive.

Because you don’t need to have studied this stuff for years or have degrees in behavioral psychology to learn from someone who does … that is, so long as that person (me) keeps it REAL and breaks things into simple, relatable, straight-talking micro-steps that make your life better.

So. That’s what I’m committed to.

With this said, can we talk about breakfast for a minute?

What I love about breakfast, besides the eating part, is that it’s a habit we ALL have.

Regardless of WHAT you eat. (This is not a message about your diet.)

Regardless of WHEN you eat. (Perhaps you fast until 2pm, or eat early. Do you.)

Unless you’re in the midst of a daylong fast … somewhere in the course of your day, I’m going to assume you, quite literally, break-fast.

From an applied psychology perspective, this is great news for two reasons:

  1. Because eating breakfast has built-in rewards … namely, that hunger gets satisfied, but also the pleasure of happy taste buds. (a.k.a. positive reinforcement)
  2. Because eating your first meal of the day is part of your routine. (a.k.a. conditioned behavior pattern, an established habit)

Here’s how this simple, daily, built-in habit provides you with a fabulous opportunity:👇

The behavioral and brain science is clear. Changing habits is most effective when you add a new habit (as opposed to trying to stop an old habit).

Let’s say, for example, that you aspire to:

  • read more books, or
  • build more physical strength, or
  • learn a new language, or
  • prepare more healthy meals, or
  • start a meditation practice, or
  • (fill in the blank with something that’s true for you)…

Since breakfast is an already established habit, it presents a PERFECT opportunity for you to add, in an effort to build on and establish more helpful habits into your routine.

For example, you might add …

  • 30 minutes of reading, or
  • 50 squats, or
  • a Duolingo lesson, or
  • making a big salad so it’s ready to eat for lunch, or
  • 10 minutes of meditation, or
  • whatever new habit will best support your goals

… all BEFORE you get rewarded by having breakfast.

To be clear, I recommend picking ONE thing you’ll add to your routine. ONE thing you decide you’re going to be sure to do BEFORE you eat breakfast. I also recommend doing it for at least 7 days, consistently, before considering adding any other new habits to the mix.

So, what supportive new habit will YOU add to your pre-breakfast routine? I’d love to hear!

Small changes add up. And small steps – if they’re the right steps – can be absolutely transformative: they build your confidence, they break old patterns, they free up energy, and they make you that much more ready and able to take on the bigger stuff.

Want to learn more ways to disrupt old patterns, build positive new habits, establish expansive new levels of empowerment, and experience a new kind of freedom in your life?

JOIN ME for my upcoming in-person special event where we’ll not only break bread, we’ll break brules! 😉 Click here to learn more and claim your seat at the table!

Big love,