Why I don’t call myself a business coach

Why I don’t call myself a business coach

I don’t call myself a Business Coach.

Even though I’ve been running my own company for nearly 20 years.

And even though I’ve coached numerous clients to create and build their businesses. 

Like Martha, who, when we first connected, felt she’d “already done the inner work to move beyond fear” and that “all she needed was nuts and bolts business development advice.” I helped Martha identify subtle beliefs that were holding her back from thinking bigger. We then rebranded the various aspects of her business into one unified message and expanded her product offerings. The result: In addition to feeling more confident as a business owner, fulfilled and aligned with her sense of purpose, Martha reported: “In my first year with Tara as my coach, my sales revenues increased by 117%. As of this writing, now in my second round of coaching with Tara, my first quarter revenues alone (during my quiet time of year) are up 46% over last year. Thanks to Tara, I’ve created a business that is unique to me and I have not had to compromise!“ 

^ From this testimonial alone, I could call myself a business coach.  

When someone is struggling in their business, it is completely understandable for them to think that a better social media marketer, or strategist, or new business coach is what is needed.

But – what my clients have found is that the real difference comes from a shift within THEM.

Another client, Cathie, dreamed of being a consultant for nonprofits, but she wasn’t clear on how to earn what she needed and attract the right clients while also maintaining the kind of work:life:family balance she wanted. Cathie and I mapped out her unique service process, packages, and plan (the 3 P’s) to create $240k in revenue, serving in a way that aligned with her “Big WHY” – all with just 7 client organizations and 4-day work weeks.

BUT – before any of this awesomeness was possible, her WHY needed to be clarified, she needed to learn how to manage her energy differently, and (perhaps most important of all) she had to self-identify as having what it takes to BE a successful business owner!

Her words: “Through Tara’s wise and focused support I have more energy than I’ve ever had, a clear plan to grow my business, more time to pursue a life outside of work, and I’ve learned to ask for and RECEIVE powerful support from other people. … Every day I wake up and am thrilled to be doing what I love! And I know there is so much MORE to come!”

Then there’s Friderike, who was able to double her income and generate her best revenue year ever! And, she added, “I didn’t kill myself in the process and had fun with it.” 

✴ Despite all of this AND the fact that people tend to be far more willing to pay top dollar for business coaching than life coaching, I still don’t call myself a Business Coach. ✴

Here’s WHY:

Because experience has taught me that you really can’t separate life coaching from business coaching, ESPECIALLY if the ultimate goal is a fulfilling and satisfying life.

And that’s certainly my goal for my clients. No matter who I’m coaching. 

But – in order for that to happen, life and business MUST work together. 

Yes, we strategize. Of course we strategize! Yes, we adapt and customize business models. And we most certainly create plans, test new approaches, and map out action steps – all to help ensure desired outcomes. 

But even more than THAT …  it’s the internal shifts, personal shifts in how you think, prioritize, and choose to spend your time and energy. This is what makes everything better, easier, bigger, and more powerful.

Businesses benefit from life coaching because business owners (like Martha, Cathie, Friderike, and numerous others), benefit from life coaching. 

Just as non-business owners benefit from life coaching.

When ‘the Business of Life’ thrives, YOU thrive.

Having the support of a skilled coach who knows how to create transformation within your personal psychology and help you live a fulfilling, impactful, joyful life creates a ripple effect, beneficial to every area of your LIFE – from your relationships, to your health, to your business, or whatever career path you may choose.  

Like Melissa, who shared that before connecting with me she’d “spent the majority of life doing things for all the wrong reasons.” Though she very much wanted success, she wasn’t sure where or how to focus her energy. Together, we uncovered a belief she had that was holding her back: that success was hard and that it meant sacrifice – none of which (understandably!) was how Melissa wanted to live. 

Upon realizing that her dream is not one particular passion but, rather, a passion for how she wanted to live (free to decide her own schedule, with autonomy and plenty of time for not just work, but for herself, her friends and her family) it became clear that real estate encompassed all the things she wanted out of a career, while also allowing her the freedom to live life the way she’d dreamed she could. In Melissa’s first year as a real estate agent, she made over $2.5 million in sales! And, to quote her, “the really amazing thing is … it felt effortless and FUN.” 

Having this kind of support on your side is invaluable and goes way beyond business!

Bottom line: None of this is unique to business owners. Whatever you’re up to, coaching together can help!

I am a coach who’s not afraid to ask the hard questions. I’m a coach who has an astutely attuned ear. I don’t let you stay on the track of old thought patterns and behavior patterns that aren’t serving you. Together, we stop, look at it, shine a light on it, name it, deconstruct it, and then implement new strategies and build new habits in those areas where a break in the old pattern is going to support you far better. (a.k.a. brule breaking)

It’s who I am. I see what goes unnoticed by most. As I learn your personal psychology, and I learn what your go-to behaviors are, and I see the default path that your thoughts and beliefs tend to follow over and over and over again, and I pinpoint the assumptions you make over and over again … opportunities for the applied psychology of change abound! 

That’s the fun part. 😊

Yes, your business may grow in the process. But that’s not ever going to be the primary measure of your success – or, frankly, mine. 

There’s one more piece to what really makes private coaching such a powerful combination: LOVE. I adore my clients. It’s why I don’t stand for them standing for their own BS. It’s why I lovingly help them see that. It’s why pattern interruption strategies are a must when what’s been happening isn’t serving. 

And, lastly, I believe it’s why my clients trust me to do the deep work. To tell me the truth, even when it’s hard or has shame attached to it. 

They know that I have their best interests at heart. They know I’m not here to judge them. In fact, in large part, what I do is help them understand how NORMAL what they are feeling shame about IS, and how wonderful it is that their bravery to share it anyway is already a break in the old pattern. 

With this shared understanding, and my decades of education, training, and tools for how to apply the psychology of change in a customized way, it then becomes easy to team up and help my clients effectively apply new practices and make new choices and see new possibilities that allow them to grow, to meet and exceed their goals, and make their dreams happen – business or otherwise. 

Are you next?

Go HERE to read the full testimonials of these clients and others, and, if you’d like, claim a complimentary Assessment Call so we can connect 1:1 and explore how I might serve YOU – and your professional goals and aspirations too. 😉

How to shorten your to-do list

How to shorten your to-do list

This accidental poem fell out of my mouth during a recent client coaching call:

“You don’t have to hate it, to delegate it.”  

(I’m a poet and I didn’t even realize it. 😉)

Look, here’s the thing: Just because you’re *able* to do something, and just because you don’t totally dislike doing that thing, does not mean it is best that YOU do it.

Hear me on this!

Competency does not = required to be done by you. 

In other words, just because you CAN does not mean you HAVE TO. 

** Most people assume (or at least act like) it does. Consider this one more way you can be different than the masses and color outside the lines of groupthink.  **

Another common belief that often trips people up is the belief that you need to be rich to start handing off your “things I’m capable of doing but don’t necessarily adore doing” list. 

No. You do not need to be rich. 

What you do need, though, is to be willing to realign your priorities. 

I’m going to go out on a limb and say that if I asked you “What do you want so badly it hurts?” and “What do you wish you could devote your energy to 100%?” … that the following things would NOT be on that list:

  • Grocery shopping
  • Laundry
  • Paying bills
  • Cleaning
  • Troubleshooting with tech support in an online chat
  • Getting your printer to work
  • Sitting on hold with customer service

… just to name a few.

Amiright?

One thing my private clients and I often work on together is building their Dream Team – their support team – because, truth be told, the ONLY way to ever even come CLOSE to doing the top things you wish you could devote all your energy to… is going to require that you: 

(1) get super efficient with your time

(2) be super discerning and diligent about how you manage your energy, and 

(3) that you delegate tasks to others

Seriously. 

Nothing shoots your dreams and joys in the foot faster than “I have to do everything by myself” beliefs. 

In order to free your time, your energy, your creativity, and in order to be able and available to focus on and DO more of what you’re wanting to … you’ll need to stop with the “I do it all” nonsense. (Bossy, I know. I’m not sorry about it. I’m on your team!) 

So, to help with this effort, today I’m sharing a few valuable tips and tools so that you can experience MORE of the delights and benefits available to you – all by intentionally simplifying, outsourcing, systematizing, and delegating. Yay!

Please note: None of the links below are referral links. I don’t earn anything for referring you to these websites or companies. I share because I care. (Hey, another poem!) 😊

Ok, here they are, in no particular order: 

  • TaskRabbit – An online marketplace that matches freelance labor with local demand, allowing customers to find help with everyday tasks, including furniture assembly, moving, delivery, and handyperson work. 
  • Fiverr – This online platform connects freelancers to people or businesses looking to hire for a diverse range of skills, delivered virtually. 
  • Upwork – Like Fiverr, this online platform connects freelancers to people or businesses looking to hire for a diverse range of professional services, from short projects to full-time positions.
  • Geeksquad – Offering both in-person and remote support to solve computer problems, get troubleshooting support for a range of products and tech questions, or finally learn how to use all the buttons on that remote control. 🙂 
  • FancyHands –  This online platform connects you with a large team of virtual assistants able to get tasks done for you, day and night. 
  • Peapod – A great time-saver that allows you to order your groceries online and have them delivered to your doorstep, be it once a week or once a month.
  • Rover – This worldwide online marketplace is a global network for pet care. No matter where you are, you can book a trusted person to care for your cat, or walk your dog, be it day-time services or overnight care.

Lord knows, there are countless ways to use technology to support you!

Like, for example… 

  • Maybe you set up automated payments for all your monthly bills (resulting in one less to-do on your list).  
  • Maybe you set Alexa to play your favorite workout playlist at the exact time you’ve promised yourself you’ll exercise. 

Speaking of exercise, do you have a gym membership? If so… 

  • Go VIP by springing for a locker rental. Get yourself duplicates of your favorite shampoo, deodorant, etc. and store them in your locker along with a few outfits, protein shake mix, and whatever else helps you feel supported. This way, each time you go to the gym, you can go directly from the gym to wherever you’re headed next with one less thing you need to think about or plan ahead for. This’ll help ensure you get your workout in and have more ease in your day. 

Decide that you are worth it. 

Little decisions to invest in yourself add up and can make a big difference!

Here’s one more tip … 

Do you miss friends and family and wish you talked more often? 

  • Make a list of who those people are. Reach out to them and propose setting up regularly scheduled phone-dates so that you stay in touch and ensure too much time doesn’t pass before you speak again. Easy-breezy.

Again, these are obviously just a few ideas. There are COUNTLESS ways to customize and find creative solutions based on your needs, resources, interests, priorities, etc.  

Pick one or two and start there.

Oh, and, psssst… 

Especially if you’re feeling short on cash…

This list of resources and companies aren’t just places you can hire from. Many of them are also places you can set up an account, create a profile, and provide services through. Be it renting out your guest bedroom on Airbnb, or offering your love of gardening to the lady with the unkept yard down the street, or providing editing services, or dog walking, or app building, or face painting, or whatever your talents are … you can use one or more of these freelance platforms to earn yourself some extra money. (Money that you can then choose to reinvest in building out your own Dream Team and getting the support that’ll make YOUR life better, and better, and better.) 

Last by not least, here’s a client example to get your wheels turning about how you might apply this to your life: 

A photographer client of mine does private photo shoots for her customers. She then edits those pictures before showing them to the customer, who chooses their selections. A very talented photographer and artist in general, she doesn’t hate photo editing. In fact, she enjoys many of the creative aspects involved in the editing process. She also enjoys having creative control when it comes to making edits according to her eye, her specifics, and her style. BUT – editing photos is very time consuming. The more edits she has to do, the less time she has available to line up more photo shoots, and the more “behind” she feels due to customers eagerly waiting to see their images. One option, of course, is she can book fewer photo shoots, allowing more time in between for editing. But this means less time spent doing what she loves: photography and the in-person connection that comes with time spent with her customers during photo shoots. 

What would YOU do?

Where do you see yourself in any of this? How might this example apply to what YOU want to be doing more of?

Comment below and tell me where you’re going to delegate more.

What if, rather than spending less time doing something she truly loves doing – and making less money doing it – she were to delegate the editing? And what if she finds someone with a keen eye to edit her photos for her? What becomes possible when she frees up more time and energy to be available to do what she loves, and profits from, most?

As you to apply this to yourself, consider: 

  • What would you rather not do? 
  • What would you prefer to do instead? 
  • How can you delegate, streamline, and optimize in order to support more of what you want and less of what you don’t?

Coaching helps with ALL of this. If you’re ready to expand your Dream Team by adding your favorite life coach 😉 to YOUR  support team, reach out today so we can explore how I can best serve YOU!

Big love, 

PS –  For more client inspiration, click here to read what my clients say about our work together and, if it feels right, book a call so we can talk about what us working together can do for you.